Archetype Quiz
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1st choice

2nd choice

3rd choice




1st choice

2nd choice

3rd choice




PRIMARY ARCHETYPES


Your selections suggest that these archetypes feature more prevalently at the heart of your brand: they have played a greater role in shaping how it looks, behaves and feels in the world.




SECONDARY ARCHETYPES


Your selections indicate that these archetypes have also played a role in shaping how your brand manifests, albeit to a lesser extent than the primary archetype(s).